BUSINESS OVERVIEW

CityExec Case Studies

BUSINESS OVERVIEW

Sector: eCommerce marketplace

OWNERSHIP:

Private Equity

BUSINESS STAGE:

New market entry

PRIMARY OBJECTIVE:

Strategic advice on local sales team formation

SECONDARY OBJECTIVE:

Identification of potential team members

CITYEXEC

Strategic Advisory

The business required a strategic review and guidance in sales team structure, leadership, geographical coverage, commission scheme and realistic timescales. We were able to provide physical examples of comparable business building in the region.

CITYEXEC

Methodology

• In depth discussions with the Global Head of Sales and Private Equity Investors

• Overview of the existing market, its participants, candidate sources

• Presentation of our existing market maps and business intelligence

• Identification of potential leadership, team and future candidates

• Indications of the numbers and relative cost of candidates matching desired profiles of product, solution and geographic coverage

• Advice on viable commission scheme structures

• Managed expectations around the likely timescale and realistic projections for the implementation of the entry strategy

Results

• Due to the proposed target market coverage and budgets our advice was to centralise operations in Singapore and to have an additional office in Hong Kong prior to roll out into mainland China

• We provided profiles and salary expectation levels for both management and regional coverage teams

• The Client was able to determine potential leadership candidates, an accurate hiring strategy, timeline and cost analysis

CITYEXEC

Results

• 35% Cost reduction by centralising operations

• Grew renewal rate to 92% from 86%

• $5m Secured new funding